“The global, digital and young nature of esports fan base audience represents advertising’s most highly sought after segment, yet consistent and high-quality data has been a challenge to measure and define,” said Craig Levine, the CEO of ESL in North America.
Steemit is an evolution in social media the way bitcoin was an evolution in money and banking.
True statement. There’s plenty of land-grab, gold-rush language around Steemit. There’s plenty of low-quality content and engagement inside it. It’s new and these things take time.
The core thesis of transaction-based publishing and identity is worth checking out on its own. And getting creators and curators compensated for their time, effort, and skill is worthwhile. Quality will improve as talent is recognized and rewarded, reputation is built up, and word spreads.
Also, as Jeff Berwick @dollarvigilante notes:
And, you make money just by posting, upvoting or even commenting on articles … It’s the easiest and cheapest way to get into the cryptocurrency game as you can earn Steem which you can keep or convert into bitcoin, ethereum or any other crypto without risking any of your own money.
The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness.
“More than any other marketing outreach method, games encourage ongoing engagement”
— Ron Shulkin