Cowen & Co., the nearly century-old firm founded as a bond brokerage, is racing to become Wall Street’s leading provider of cannabis research

The firm is betting it’s worth the risk to explore an industry that could generate tens of billions of dollars a year — and intersect with many established sectors …
“Anyone who’s interested in figuring out the future of the consumer needs to be here,” said Lisa Thomas, Cowen’s associate director of research. The same goes for people interested in health care, industrial agriculture and other areas, she said.

https://www.bloomberg.com/news/articles/2017-01-12/cowen-co-races-to-be-6-billion-pot-industry-s-financial-guru

Cannabiz is the US’ second-biggest growth sector

Beyond the revenues and growth rates, stories like these in non-endemic publications show the mainstreaming & normalization of the industry:

Indeed, the marijuana industry seems set to explode. This week, Arcview Market Research announced that in 2016, the legal weed market in North America generated $6.7 billion, up 30% from 2015, when marijuana was the second-biggest growth industry in the US (after peer-to-peer lending platforms).