(Gated) Communities: WSJ.com’s Social Play
Tuesday, September 16th, 2008Attributing actual identities to forums online will have its effects. It will curtail some nonsense that anonymity allows; it won’t negate it completely. Subscribers to the WSJ are already a much smaller subset of the universe of WSJ.com readers. We “know” that somewhere south of 2% of readers actively respond in forums. Does that segmentation [...]
