gaming revenue clocked in at $3.6 billion — that’s nearly 14 percent of Microsoft’s total revenue for the quarter
Project Scorpio, “the most powerful console ever built,” (due to ship) later this year.
It’s triggering habituation by asking players directly for action & time investment, granting them immediate rewards for doing so, and offering more of the same for tomorrow.
“Developers crafted a lengthy checklist of tasks—train a character, equip special gear, battle other players—that dole out digital currency and other rewards when completed each day.”
“The latest mobile-game hit, “Super Mario Run,” rewards players for competing daily against friends.”
“A particularly effective tactic is team-based objectives, since players tend to nudge one another to participate”
“Exclusive offers, such as the opportunity to unlock a rare character during a one-week event, tap into people’s natural fear of missing out”
— Sarah E. Needleman (@saraheneedleman) January 7, 2017