Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…
Games @ Hearst
Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…
The Blockchain Based Social Network Steemit
Steemit is an evolution in social media the way bitcoin was an evolution in money and banking. True statement. There's plenty of land-grab, gold-rush language around Steemit. There's plenty of low-quality content and engagement inside it. It's new and these things take time. The core thesis of transaction-based publishing and identity is worth checking out…
More Banks Open Marijuana Accounts
The 34 new banks that began providing financial services to cannabis businesses between February and March represents the single greatest monthly increase recorded in the new report. Source: More Banks Open Marijuana Accounts Under Trump | MassRoots