Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…
Driving Engagement, Aligning Incentives
The Coral Project published this piece about communities, games, and driving quantifiable engagement & results. It's part of their amazing collection of engagement guides they've made freely available to everyone. https://twitter.com/coralproject/status/912424153004863489?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E912424153004863489%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmeanbusiness.com%2F2017%2F09%2F25%2Fdriving-engagement-aligning-incentives
Team Liquid to the finals
https://twitter.com/dotesportslive/status/909159963637043201 The Americans took the third round 16 - 14.
Optimize Learning & Engagement
Games are the Motherlode of Product Innovation / Evolution, & Modern Learning. Games are Foundational for Internet Services Games aren't just for some people -- 3.5 BILLION people regularly spend time laying games. Mary Meeker and Kleiner-Perkins spent 70 pages talking about Games in their 2017 Internet Trends report.