The train home after the craah

The city’s been beautiful all September. Today it was beautiful and sullen.

It’s not what happens when the market sets back but what comes after that gets people thinking.

A lot’s going on in response. An interesting time to be building a business – The market’s not there to back you so you’ve got to run lean.

There are still better ways to do things.

Technology and smart people can help.

Running lean opens eyes to possibilities not considered last year, before that. People get creative and appreciate creativity from others.

Even better than people looking for a new solution is helping them find, build and use one.

(Gated) Communities:’s Social Play

Attributing actual identities to forums online will have its effects. It will curtail some nonsense that anonymity allows; it won’t negate it completely.

Subscribers to the WSJ are already a much smaller subset of the universe of readers. We “know” that somewhere south of 2% of readers actively respond in forums.

Does that segmentation (2%) of the smaller pool (subscribers-only) mean WSJ’s forums look thin / moribund and counters efforts to enable “community” and feedback around their editorial content?

clipped from

New Builds on Its Community of Subscribers

Unchanged is the most important aspect of the current site: the wall that blocks non-subscribers from reading most of The Journal’s business news articles.

“You can network with people who won’t shout profanities at you,” said Alan Murray, executive editor for online news at the Wall Street Journal, which is owned by News Corporation. “We think it’s going to be very powerful.”

Like LinkedIn, participants in’s community must use their real identities. The site will enforce that requirement by initially limiting the community features to paid subscribers of, although Mr. Murray said the company might eventually allow non-subscribers to join as long as their identities could be verified by other means, such as a credit card.

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