Loss Aversion and the Sunk-Cost Fallacy

www.bbc.com/capital/story/20180914-the-trick-to-learning-when-to-cut-your-losses What links these examples is the phenomenon of continuing to throw good resources (time or money) after bad, hoping for things to improve when there’s no good reason to believe they will. In other words, people are loath to cut their losses. We are much more likely to continue to senselessly plough time or…

The Psychology of Train Stations

www.citylab.com/transportation/2018/05/the-amazing-psychology-of-japanese-train-stations/560822/ Tokyo is home to the world’s busiest train stations, with the capital’s rail operators handling a combined 13 billion passenger trips annually. Ridership of that volume requires a deft blend of engineering, planning, and psychology.