Beef Up Core Infrastructure & Workflow Tools

  • Scale the full stack and 1st-Party audience capabilities
  • Streamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvals
  • Integrate with CRM, MarTech, and AdTech stacks & SaaS partners
  • Implement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social properties
  • Foster adoption of flexible frameworks for content and ad tagging/testing/geo-targeting to encourage experimentation