https://medium.com/@piotrf/interactive-chat-as-a-new-content-type-b8d08d2dc39a
Author: Mean Business
Scale your team. Remove friction with smart processes and tools that learn how you use them.
Psychographics – Use & Abuse
OCEAN is an effective representation of the Five-Factor Model of personality traits. Cambridge Analytica CEO Alexander Nix Determining our own personality type against standard models is helpful for self-awareness and improvement. If you run a business, determining individuals and audience psychographics is an effective way to reach and engage people with messages that will resonate…
AdTech-MarTech Convergence
https://twitter.com/jamesnmcdermott/status/961444634978271232 … these approaches are becoming less and less justifiable from an ROI perspective due to the level of machine-learning investment by the big ad tech platforms. We shouldn’t, however, just turn over the keys entirely to platform partners. The strategy evolves to ensuring brands are setting appropriate conversion goals and supplementing the modeling with…
Driving Engagement, Aligning Incentives
The Coral Project published this piece about communities, games, and driving quantifiable engagement & results. It's part of their amazing collection of engagement guides they've made freely available to everyone. https://twitter.com/coralproject/status/912424153004863489?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E912424153004863489%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fmeanbusiness.com%2F2017%2F09%2F25%2Fdriving-engagement-aligning-incentives