When you tell people you’ve been tracking them across the internet, they freak out and avoid buying your product, research at the Harvard Business School found.
The 449 paid subjects in the targeting research, who were recruited online, were about 24 percent less likely to be interested in making a purchase or visiting the advertiser if they were in the group that was told they were tracked across websites, researchers said.
— Read on theintercept.com/2018/05/09/facebook-ads-tracking-algorithm/
1/ some thoughts on this—which maybe is a little tangential to what folks are already saying): we've always needed a better way to quantify engagement so most bosses care. I don’t think we're there yet. this criticism should challenge us all to do better: https://t.co/c0hSLlDJ3a
— Terry Parris Jr. (@terryparrisjr) May 5, 2018
2/ I teach a class at @cunyjschool called metrics & outcomes. it’s not a google analytics boot camp. I bring people in to talk about how they measure success—either qualitatively or quantitatively or both. it can be muddy, confusing, fascinating.
— Terry Parris Jr. (@terryparrisjr) May 5, 2018
Getting into the Analytics Fruit Salad & Engagement Metrics that Matter quickly gets complicated. People want different data & detail to tell different stories with. This part is simple & good: "if you’re not engaged, the community isn’t engaged. I learned a lot from doing this."
— Steve McNally (@sjkmcnally) May 7, 2018