“Everybody wanted different ways of capturing emails. We would build an entire website but all they wanted was to collect more email addresses, and quizzes just really stood out as the one thing that was different but also working super well.”
https://blog.markgrowth.com/how-brands-are-using-viral-quizzes-to-grow-their-email-lists-f377780b5ae0?source=userActivityShare-292419ffc60e-1527565547
“They all are addicted to getting a lot of reactions and sharing, so it was inspiring for them to hear that that could do so well. They started making a lot more quizzes.”