embracing tradition and new oppotunities

embracing tradition and new opportunities is where execution, creativity, and everything you’ve learned about your customers applies to all new approaches across owned, earned, and paid channels

Recency, Frequency, and Time Spent (Tools we Use)

We pull recency, frequency, and time spent stats from folks’ historical app usage early in the process. People recognize tasks they earlier this morning and yesterday in this same app, and that’s helpful context. Mapping frequent tasks to existing shortcuts is quick Time To Return on investment (TTRoI). People also respond to seeing their Time Spent on tasks they do often. That’s enough reward for folks to dive deeper.

Walking through these core reports highlights quick wins to pursue and paves the way for higher-order processing to discover usage patterns, heuristics and applications’ best practices.

Shortcuts to 30% gains

Shortcuts keep work in flow. A mouse gesture or key combo that saves from having to switch from one to the other saves more than time as a significant contributing factor to peoples’ General Gleefulness as an app user.

Activity Streams ready for Processing

Working with people through feedback from their core reports prepares these same activity streams for more processing and discovery. We surface patterns and click streams, create new shortcuts beyond the defaults, apply more models, Machine Learning and AI.

The models generate more recommendations from this additional processing. People review and refine the recommendations made and accept what makes sense within their flow. These refinements inform the next passes of additional processing, and the iterative improvements continue while people see the benefits.

The Tools we Use: App Context

Smart people build reasonable defaults into the apps and sites we use. The best defaults are presented to us at just the right time. The red squiggle’s a good example. It’s familiar and unambiguous. It suggests a change and lets us make it.

My surname is underlined in red squiggle. A menu next to it offers a spelling suggestion and options to ignore or add it to the dictionary.
That’s a bit on-the-nose …

Familiar and unambiguous are specific parts of intuitive. The red squiggle is familiar you’ve seen it most places you’re writing, coding, dictating, and updating. Red is a clear call for attention. It feels intuitive when assistance comes when you can use it.

Good tools call our attention to help they can give us right now, reward our attention with sensible suggestions we can accept right there, do this without getting in our way.

The WP editor suggests blocks to use when adding a new section, and also lets you search and Browse All. Aspire to the Squiggle.
The WP editor makes suggestions when adding new content and also lets you search and Browse All.

System Defaults

Presenting helpful defaults at relevant times can be magical. “Without getting in our way” v making sensible defaults discoverable is a tightrope: Prompts done well encourage us to check out other available defaults. Presenting them at times when they’re less helpful and relevant prompts me to pay less attention this and the next time. We aspire to be be more like the red squiggle than Clippy.

We’ve realized significant gains by discovering and applying default options to workflows as app users. As app builders, we’ve created more gains applying people’s own app activities to default options.

An Optimal Progression

  • Apps show us relevant things they already do
  • Remind us to check out their other Defaults and Options
  • Learn from what we’ve already done to tweak how and when they remind us
    (and opportunities to take more advantage)

How you use your tools informs how they work

Open Recent … Documents, Reports, Folders is a straightforward example. Recency is a strong signal for the way we use applications and for our applications to show us how we can use them better. Frequency is another.

Open Recent Folder, Workspace, Document

Extending the “Open Recent” idea, we’ve uncovered troves of efficiencies by Superimposing individuals’ app usage info against that app’s shortcuts. Where we see people repeatedly clicking menus to get around, e.g., we present those shortcuts to the person the next time she clicks the same.

Our App Activities + Smart Defaults = Delightful Efficiency

Apps and sites we work in daily, weekly, and semi-monthly know how we’ve used them historically. Mapping our actual usage against that app’s shortcuts and options lets us take advantage of the sensible defaults the smart builders created super-customized to us / individuals. And leads to more discoveries of new features and functions that help us do more in less time.