Ubiquitous measureability stresses the need to focus and curate the dataflow. New metrics augment rather than replace key business drivers.

The progression moves from data, to reporting, to actionable insights. Each are useful, none should be mistaken for the otherdata -> reporting -> actionable insights

Content Creation Tools let marketers, editors, and brand managers create, curate, package, and promote custom experiences at scale. Role-based access and non-destructive content updates let creators get more done in less time with more opportunities for thoughtful product, partner, and messaging integration. Content Creation Tools give team leads confidence to distribute tasks, scale their teams,…