embracing tradition and new oppotunities

embracing tradition and new opportunities is where execution, creativity, and everything you've learned about your customers applies to all new approaches across owned, earned, and paid channels

Recency, Frequency, and Time Spent

We pull recency, frequency, and time spent stats from historical application and tool usage early in the process. With SaaS and in-house business apps, people recognize tasks they worked on this morning and yesterday in this same app and that's helpful context. Mapping frequent tasks to existing shortcuts is quick Time To Return on Investment.…

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