Cannabis Industry Uncategorized

As cannabis touches additional consumer categories, market projections increase

The cannabis industry’s rapid evolution and new strategic partnerships with mainstream brands reveal a far larger possible market for legal marijuana than investors and analysts first anticipated, according to Cowen. “Our broader, big picture view of cannabis goes beyond the adult use launch in Canada,” she wrote in a report this week. “Rather, we believe […]


Loss Aversion and the Sunk-Cost Fallacy What links these examples is the phenomenon of continuing to throw good resources (time or money) after bad, hoping for things to improve when there‚Äôs no good reason to believe they will. In other words, people are loath to cut their losses. We are much more likely to continue to senselessly plough time or […]