Start with your goals and work back to steps on the paths to getting there. Goals share common steps and apply widely to Lead funnels and paths-to-purchase. [See Also: Get Micro to Go Macro!]
Quotes
Get Micro to Go Macro!
Get Sub-atomic with your Content-to-Commerce paths, Engagement ladders, and Lead funnels. Common steps, rungs, and points apply widely at scale. [See Also: Go Macro to Get Micro!]
Progressive Elaboration
Progressive Elaboration: We know more today than we did yesterday. We'll know more tomorrow."New shit has come to light, man."
data, reporting, insights
The progression moves from data, to reporting, to actionable insights. Each are useful, none should be mistaken for the otherdata -> reporting -> actionable insights