How to Buy a Newspaper on the Cheap

Jeff’s got some, as usual, interesting ideas for getting the newspaper industry on more solid footing.

(Even when you know his heart is in shaking the papers awake to save themselves, you can see how they – the industry – would focus on the negative side …)

clipped from
What do you buy when you buy a newspaper
’d figure out how to position myself to swoop into these markets. Then I’d start at least one strong local network so I had a proven template to take to other markets. And I wouldn’t invest a dime in an old newspaper company, no matter how cheap. That, of course, is why they’re getting cheaper and cheaper.
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By Steve McNally

I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.