Categories Brand Links Product Management Uncategorized Make changes “within your brand” helps with processing fluency, cumulative advantage Post author By Steve McNally Post date December 27, 2016 https://hbr.org/2017/01/customer-loyalty-is-overrated?utm_campaign=harvardbiz&utm_source=twitter&utm_medium=social By Steve McNally Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis. View Archive → ← Finding new voices and getting people published and paid is a success. Helping people build their reputation, credibility, and authority is a success. Building communities where everyone — Contributors, wider membership, publishers, advertisers — sees the benefit of participating in it is a success. → 2016 saw cannabiz successes on television, in journalism, and with generating US$1 Billion in Colorado alone.