Lean Agile @ Hearst

We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…

Loyalty @ Retail

It's not news repeat customers yield returns on multiple levels. The last 18 months highlighted a few of these and given smart brand teams good lessons to apply over the next six quarters. Repeat customers adding directly to the top and bottom lines is good in itself. Loyal customers also Spend more overall Build MRR…

Quizzes — Different and working well

“Everybody wanted different ways of capturing emails. We would build an entire website but all they wanted was to collect more email addresses, and quizzes just really stood out as the one thing that was different but also working super well.” https://blog.markgrowth.com/how-brands-are-using-viral-quizzes-to-grow-their-email-lists-f377780b5ae0?source=userActivityShare-292419ffc60e-1527565547 “They all are addicted to getting a lot of reactions and sharing, so…

New Revenues and Sales Funnels

Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…