Focus on O&O and
Key Partner Properties
Owned & Operated Properties
Deepen capabilities for mobile and web properties. Re-Design to make them pretty; Re-Architect to make them Scale. Enrich dedicated Food, Entertainment, and Wellness channels, apps, and newsletters. Strengthen ties to print teams, products, and news partners.
Provide clean, well-lighted places for staff editors, sister and parent publications, stringers, and outside contributing writers to publish and curate on Parade properties. Let these individuals and their audience know who owns each of these curated places.
Distribution & Audience Development Partners
Deepen collaborations with our news partners and staff teams who manage those relationships. Communicate our available feeds, widgets, apps, and asset libraries and the reach & revenue incentives for using them. Show the results & clear benefits. Prioritize outside partner collaborations where the fit is organic and mutual benefits clear.
Create flexible customization @ scale for direct sales, programmatic, and advertiser self-service offerings. Tap into sister and parent Revenue, Commerce, and AdOps teams and Private Exchanges. Provide custom experiences for Brand advertisers, commerce and marketing partners to sponsor their own clean, well-lighted places and clear labeling identifying who owns each.