Core Infrastructure Supporting People and Business

CRM, CMS, and Measurement technologies are fundamental for working at scale across teams, shifts, and time zones. Having this core infrastructure in place lets you focus on your differentiators and building experiences at the scale you want to operate.

CRM

CRM technologies are core to supporting your business. Your contacts are customers, clients, colleagues working in and around your business.Knowing them as individuals, groups, and teams lets you collaborate across programs, channels and platforms.

CMS

Simple intelligent tools to build product catalogs, marketing campaigns, and sales reports are fundamental to Commerce, Marketing, and Sales teams as they are to social, comms, and editorial teams. We work in text, photo, video, and audio content all day. CMS tech helps us create, discover, and package that work.

Distribution and Measurement

Distribution and Measurement technologies manage access and activities across colleagues, clients, and campaigns. Standard processes for handling partners’ access, endpoints, tags, and terms-of-use is a foundation for operating at scale. Activity and performance measurements are core to proving markets and informing continuous improvements.

Artist Community Marketplaces

Artist community marketplaces let us solicit and manage custom contributions at scale. Each artist gets a custom experience. Artist teams see what’s relevant in one place. Brands, sponsors, and co-marketing partners see campaign-level activities, assets and reporting approved by artist teams. Fans get exclusive access and clear pathways to earn more rewards through their participation.

Intelligent targeting is built on understanding our VIP customers

Audience Enrichment

We target outbound assignments and requests for short- and long-form contributions from artist teams, staff and UGC.

We handle inbound responses, review & approval workflows, and delivery by artist, team, and campaign. Approval workflows are as high-touch or hands-off as the diverse roster of artists demand.

It’s a framework for successful collaborations with influencers and agencies and lets us discover and develop more talent of our own.

Audience Enrichment & outreach

Audience enrichment

Good Customer Experience

Know me and show what I’ve bought, streamed, subscribed to
and even complained about

Treat your best customers like VIPs. Find more who should be VIPs, and others to level-up to top-tier status.

Well-Defined if not always Straightforward

We start from what you have and What you know needs attention.

From there, it’s a progressive enrichment through review, intelligent modelling and marketplace matching for the individuals, groups, segments, and cohorts you have and want to build.

Community Marketplaces

elasticsearch and fscrawler

Great-to-Haves — Handled

elasticsearch with fscrawler handled these well for my needs.

  • Low-touch / unattended ingestion
  • Sensible, configurable defaults
  • Helpful, accurate dry runs
  • Non-catastrophic re-runs (i.e. smart enough to minimize overwriting or duplicating existing entries)
  • Clever de-duping
  • Customizable / scriptable input and output handling
  • File meta data capture
  • Full-Text indexing of file content

Clever de-duping” is TBD, and starting with rsync or rclone helps there. elasticsearch runs lean enough and is straightforward enough to configure for my local dev env. Defaults are sensible, and re-building indexes is a matter of

fscrawler job_name --loop 1 --restart

These help balancing up-front config time with GIGO and “we’ll take care of it in post-production.”

Eye-balling ingestion and indexing processes is fine for seeing initial results, tweaking, and discovering more as index searches yield more results. Getting media consolidated and indexed locally was one set of goals met. Locating assets I needed for other work was another win, and Kibana surfaced more follow-up opportunities than log viewing alone.

DAM, That’d be Great

I’m working to catalogue files I have on current workstations, servers, and a bunch old drives. My primary goals are having searchable file names, types, and their media sources catalogued via scan of multiple filesystem types. A text file is a fine end result. There are plenty of Great-to-Haves beyond this, but getting core requirements handled as hassle-free and inexpensively as possible is the key driver.

Enterprises have options per the lay of their land. Here I’m after a Prosumer solution that goes beyond directory tree lists and falls short of needing ongoing management.

Great-to-Haves

mostly in order of want:
  • Low-touch / unattended ingestion
  • Sensible, configurable defaults
  • Helpful, accurate dry runs
  • Non-catastrophic re-runs (i.e. smart enough to minimize overwriting or duplicating existing entries)
  • Clever de-duping
  • Customizable / scriptable input and output handling
  • File meta data capture
  • Full-Text indexing of file content

Extra Special Bonus

can run on a NAS with
  • myriad ports
  • an OS that doesn’t require 3TB of updates on semi-annual boot-ups
  • fans that don’t sound like a leaf blower or cause brown-outs @ home