Content Tools @ True/Slant
Editors at True/Slant made updates to stories, topics, and promotions directly from the live site. Edit options appeared only for people with access to them. Edits made were contextual to the page, topic activity stream, or promo unit where they were made. Every dynamic page item was editable. Published updates went Live immediately.
True/Slant Suggests
A lot of clever engineering, parsing, processing, and weighting of content, activity streams, and social signals fed True/Slant Suggests. We applied this same approach to B2C and B2B products and tools for writers, editors, marketers, sales folks. Choose writers, topics, and news sources to follow: Each selection focuses suggested Contributors: Suggestions were informed by whatever…
Lean Agile @ Hearst
We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…