Engagement from readers, viewers, and players informed opportunities across Hearst brands and businesses
Parade Digital
Focus on O&O and Key Partner Properties Owned & Operated Properties Deepen capabilities for mobile and web properties. Re-Design to make them pretty; Re-Architect to make them Scale. Enrich dedicated Food, Entertainment, and Wellness channels, apps, and newsletters. Strengthen ties to print teams, products, and news partners. Content Partners Provide clean, well-lighted places for staff…
Tech Stack & SaaS Partners
Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
Recency, Frequency, and Time Spent (Tools we Use)
We pull recency, frequency, and time spent stats from folks' historical app usage early in the process. People recognize tasks they earlier this morning and yesterday in this same app, and that's helpful context. Mapping frequent tasks to existing shortcuts is quick Time To Return on investment (TTRoI). People also respond to seeing their Time…