Engagement from readers, viewers, and players informed opportunities across Hearst brands and businesses
Parade Digital
Focus on O&O and Key Partner Properties Owned & Operated Properties Deepen capabilities for mobile and web properties. Re-Design to make them pretty; Re-Architect to make them Scale. Enrich dedicated Food, Entertainment, and Wellness channels, apps, and newsletters. Strengthen ties to print teams, products, and news partners. Content Partners Provide clean, well-lighted places for staff…
Tech Stack & SaaS Partners
Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
The Tools we Use: App Context
Smart people build reasonable defaults into the apps and sites we use. The best defaults are presented to us at just the right time. The red squiggle's a good example. It's familiar and unambiguous. It suggests a change and lets us make it. That's a bit on-the-nose ... Familiar and unambiguous are specific parts of…