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Why are So Many Brands Using Games to Engage with Consumers?

The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness. “More than any other marketing outreach method, games encourage ongoing engagement” — Ron Shulkin

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Games

Star Wars at the arcade

18 month’s hard work were about to come to fruition. Nerves were on edge as Atari invited George Lucas himself to test the completed vector game at Atari’s factory in Sunnyvale California. arcadeblogger.com/2017/06/16/atari-star-wars-arcade-cockpit-development/