Why are So Many Brands Using Games to Engage with Consumers?

The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness.

Millennials Play Games
Millennials spend more time playing games on their phones than any other apps.

“More than any other marketing outreach method, games encourage ongoing engagement”
Ron Shulkin

Asteroids

Reports came in of some machines taking over $1,000 a week in earnings, allowing the capital investment in the game to be repaid in a matter of days.

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Logg’s uncanny ability to hone gameplay with just the right balance of risk and reward, played into Atari’s mantra of “Easy to learn, difficult to master”, and earned him the nickname “Golden Boy” within the corridors of Atari.

Atari Asteroids: Creating a Vector Arcade Classic