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The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise

The cannabis industry isn’t just a single product category. Medical marijuana and cannabis derivatives are a distinct product line. … Retail recreational marijuana appeals to a different and evolving demographic under different restrictions.

https://www.entrepreneur.com/article/288284

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By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.