Games, eSports picking up Traditional Media’s Slack

  • Sony’s film business US$920MM write-down was tempered by strong PlayStation sales and their gaming unit’s US$431MM operating profit. That profit’s a 25% increase over last year.

People playing games against each other is a growing market. People watching other people playing games against each other is a growing market.
Meanwhile. NFL’s viewership is down 8% for the 2016 season. The Pro Bowl has had a sixth consecutive year of shrinking audience. The Pro Bowl is promoted during every televised NFL game for several Sundays leading to it. Viewership still fell.
The NFL has significantly more marketing muscle than ELEAGUE. eSports is a far-more fragmented market than professional football in the United States. This trend is sustaining regardless.

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.