Unlocking media riches in esports

Digital viewership numbers are prone to hyperbole, but it’s clear that some esports have a worldwide audience that ought to generate many times the revenue they currently do.

Source: Unlocking media riches in esports – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

By Steve McNally

Creative Builder successfully blending tech, advertising, and storytelling for global brands and startups -- I'm currently building games to drive commerce & working to change the conversation about cannabis.