New Revenues and Sales Funnels

Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. From Self-Serve to High-Touch Sponsorships, roadblocks, and … Continue reading New Revenues and Sales Funnels