Revenue Generation @ Scale
Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics.
From Self-Serve to High-Touch
Sponsorships, roadblocks, and session takeovers were offered to approved partners via DealID. Self-Service access to quality inventory, relevant content, and active engagement made these scalable, repeatable, and effective revenue sources. Repeat buyers across industry segments saw good value and performance.
Repeat buyers also provided insight to advertisers sales teams reached out to and offer deeper integrations, buys across titles’ mobile, social, and web properties, and other opportunities best fit for higher-touch collaborations.
Monetizing huge amounts of engaged impressions these ad packages created scaled from programmatic offerings to deep integrations with advertising and marketing partners. The tools we built to create these packages at scale were force multipliers for our colleagues on editorial, marketing and social teams.