Lean Agile @ Hearst

We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…

Content Creation Tools @ Hearst

Content Creation Tools let marketers, editors, and brand managers create, curate, package, and promote custom experiences at scale. Role-based access and non-destructive content updates let creators get more done in less time with more opportunities for thoughtful product, partner, and messaging integration. Content Creation Tools give team leads confidence to distribute tasks, scale their teams,…

New Revenues and Sales Funnels

Revenue Generation @ Scale Standard ad slots surrounding Hearst Games were sold by internal teams and via auction to approved partners on private exchanges. Audience and Viewability details were available to all parties, and Hearst had access to significant 1st-Party demographic and psychographic info via detailed engagement metrics. Sponsorship and message integration for Beauty CPG…

Games @ Hearst

Games @ Hearst officially launched in partnership with Microsoft in 2016. Cosmopolitan, Esquire, and Good Housekeeping created games that were featured daily on msn.com and distributed across their own mobile, social and web properties. Tens of millions of people played and shared these games weekly. They showed us the topics they liked and the types…