1/ some thoughts on this—which maybe is a little tangential to what folks are already saying): we've always needed a better way to quantify engagement so most bosses care. I don’t think we're there yet. this criticism should challenge us all to do better: https://t.co/c0hSLlDJ3a
— Terry Parris Jr. (@terryparrisjr) May 5, 2018
2/ I teach a class at @cunyjschool called metrics & outcomes. it’s not a google analytics boot camp. I bring people in to talk about how they measure success—either qualitatively or quantitatively or both. it can be muddy, confusing, fascinating.
— Terry Parris Jr. (@terryparrisjr) May 5, 2018
Getting into the Analytics Fruit Salad & Engagement Metrics that Matter quickly gets complicated. People want different data & detail to tell different stories with. This part is simple & good: "if you’re not engaged, the community isn’t engaged. I learned a lot from doing this."
— Steve McNally (@sjkmcnally) May 7, 2018
