embracing tradition and new opportunities is where execution, creativity, and everything you’ve learned about your customers applies to all new approaches across owned, earned, and paid channels

Respect the elders. Embrace the new. Encourage the impractical and improbable without bias.

David Fricke

do a small, good thing. [0]
accept input from
and provide output to
other small good things.
be verbose or quiet when asked.

a unix approach is good guidance

[0] A Small, Good Thing – Raymond Carver