18 month’s hard work were about to come to fruition. Nerves were on edge as Atari invited George Lucas himself to test the completed vector game at Atari’s factory in Sunnyvale California.arcadeblogger.com/2017/06/16/atari-star-wars-arcade-cockpit-development/
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Asteroids
Reports came in of some machines taking over $1,000 a week in earnings, allowing the capital investment in the game to be repaid in a matter of days. https://missilecommand.files.wordpress.com/2018/10/asteroids.jpg?w=507&h=665 Logg’s uncanny ability to hone gameplay with just the right balance of risk and reward, played into Atari’s mantra of “Easy to learn, difficult to master”,…
As cannabis touches additional consumer categories, market projections increase
The cannabis industry's rapid evolution and new strategic partnerships with mainstream brands reveal a far larger possible market for legal marijuana than investors and analysts first anticipated, according to Cowen. "Our broader, big picture view of cannabis goes beyond the adult use launch in Canada," she wrote in a report this week. "Rather, we believe…
Loss Aversion and the Sunk-Cost Fallacy
www.bbc.com/capital/story/20180914-the-trick-to-learning-when-to-cut-your-losses What links these examples is the phenomenon of continuing to throw good resources (time or money) after bad, hoping for things to improve when there’s no good reason to believe they will. In other words, people are loath to cut their losses. We are much more likely to continue to senselessly plough time or…