Injecting new thinking into existing organizations, from within the organization itself, is difficult. Even when the need for "thinking different" is plain, entrenchment - of process, people, expectation - make diverging from set paths a chore. One entrepreneurial speaker is seeing an encouraging trend: Eric Ries, the driving force behind the "lean startup" movement, which…
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Required Answers before an Undertaking
Successful projects start with the Business defining success.
PARADE All-America and hyperlocal sports
PARADE has their All-America sports program. They cover high school football, basketball, soccer; both women's and men's as applicable. All-America surveys athletes throughout the country, selects the best and brightest, and profiles a bunch of them. More than a few Names appreciate their selections as PARADE All-Americans. High school sports has always had the Golden…
Contact Management is the heart of CRM
Saleforce is smart to jump in with their "gateway-drug" pricing for core Contact Management. Their new offering targets a universal issue - organizing your rolodex - and markets to those who might not think they want the bells, whistles and complexities of Salesforce's full product. http://www.flickr.com/photos/84923476@N00/2682784069/ photo credit: slack12 SugarCRM, and others in the space…