Working with people through feedback from their core reports prepares these same activity streams for more processing and discovery. We surface patterns and click streams, create new shortcuts beyond the defaults, apply more models, Machine Learning and AI. The models generate more recommendations from this additional processing. People review and refine the recommendations made and…
Author: Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.
Image and Video Handling
Industry-specific file types and leveraging previous work and workflows from yourself and others to avoid creating new one-offs Today's Small, Good Thing involved a CD with MRI images from a radiologist's office. It's labeled "For Physicians Only," and while I'm not a doctor, I've played one on IRC. The files didn't open with the default…
Artist Community Marketplaces
Artist community marketplaces let us solicit and manage custom contributions at scale. Each artist gets a custom experience. Artist teams see what's relevant in one place. Brands, sponsors, and co-marketing partners see campaign-level activities, assets and reporting approved by artist teams. Fans get exclusive access and clear pathways to earn more rewards through their participation.…
Audience enrichment
Good Customer Experience Know me and show what I've bought, streamed, subscribed to and even complained about Treat your best customers like VIPs. Find more who should be VIPs, and others to level-up to top-tier status. Well-Defined if not always Straightforward We start from what you have and What you know needs attention. From there,…