The cannabis industry isn't just a single product category. Medical marijuana and cannabis derivatives are a distinct product line. … Retail recreational marijuana appeals to a different and evolving demographic under different restrictions. https://www.entrepreneur.com/article/288284

http://www.minerandcostudio.com/a-new-class-of-cannabis-consumers

Sales of edible products rose 85 percent, from 2.8 million units in 2014, to 5.3 million units the following year, according to an April report by the Colorado Department of Revenue. … The convenience and reliable quality of prepackaged goods should open new markets. The potential for developing a culinary market for oils and butters…

Beyond the revenues and growth rates, stories like these in non-endemic publications show the mainstreaming & normalization of the industry: Indeed, the marijuana industry seems set to explode. This week, Arcview Market Research announced that in 2016, the legal weed market in North America generated $6.7 billion, up 30% from 2015, when marijuana was the…