Quizzes — Different and working well

“Everybody wanted different ways of capturing emails. We would build an entire website but all they wanted was to collect more email addresses, and quizzes just really stood out as the one thing that was different but also working super well.” https://blog.markgrowth.com/how-brands-are-using-viral-quizzes-to-grow-their-email-lists-f377780b5ae0?source=userActivityShare-292419ffc60e-1527565547 “They all are addicted to getting a lot of reactions and sharing, so…

Metrics & Outcomes

https://twitter.com/terryparrisjr/status/992814357863174144 https://twitter.com/terryparrisjr/status/992814438242816000 https://twitter.com/sjkmcnally/status/993391860189204480

WSOP on Loss Aversion

Good flop. Didn't work out

In their latest campaign, World Series of Poker opts you into a club granting you Queen, King, or Ace status. You rank within that K III, A II. If you don't don't hit a quota, you're demoted -- K II, A I. Good flop. Didn't work out Variable rewards include pot size, bonus wheel spins,…