WSOP on Loss Aversion

In their latest campaign, World Series of Poker opts you into a club granting you Queen, King, or Ace status. You rank within that K III, A II. If you don’t don’t hit a quota, you’re demoted — K II, A I.

poker provided by WSOP
Good flop. Didn’t work out

Variable rewards include pot size, bonus wheel spins, and you’re playing against humans throughout — there are slow-players, donks, and crafty good players, sometimes at the same time.

No clocks are visible from tables. Leaving a table is at least two clicks, and the messaging about losing your momentum is lost potential — multipliers on pot-won bonuses reset to 0.

poker provided by WSOP
But I want to while I have chips in front of me

Poker is plenty engaging enough. WSOP is good at helping you stay and getting you back. Exploring ways they can make you doing nothing hurt you more is fiendishly clever.

By Steve McNally

I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.