www.citylab.com/transportation/2018/05/the-amazing-psychology-of-japanese-train-stations/560822/ Tokyo is home to the world’s busiest train stations, with the capital’s rail operators handling a combined 13 billion passenger trips annually. Ridership of that volume requires a deft blend of engineering, planning, and psychology.
Interactive Chat as new Content Type
https://medium.com/@piotrf/interactive-chat-as-a-new-content-type-b8d08d2dc39a
WSOP on Loss Aversion
In their latest campaign, World Series of Poker opts you into a club granting you Queen, King, or Ace status. You rank within that K III, A II. If you don't don't hit a quota, you're demoted -- K II, A I. Good flop. Didn't work out Variable rewards include pot size, bonus wheel spins,…
Psychographics – Use & Abuse
OCEAN is an effective representation of the Five-Factor Model of personality traits. Cambridge Analytica CEO Alexander Nix Determining our own personality type against standard models is helpful for self-awareness and improvement. If you run a business, determining individuals and audience psychographics is an effective way to reach and engage people with messages that will resonate…