embracing tradition and new oppotunities

November 15th, 2021 by

embracing tradition and new opportunities is where execution, creativity, and everything you’ve learned about your customers applies to all new approaches across owned, earned, and paid channels

Respect the elders. Embrace the new.

May 22nd, 2021 by

Respect the elders. Embrace the new. Encourage the impractical and improbable without bias.

David Fricke

a unix approach

February 15th, 2021 by

do a small, good thing. [0]
accept input from
and provide output to
other small good things.
be verbose or quiet when asked.

a unix approach is good guidance

[0] A Small, Good Thing – Raymond Carver

configure -> create -> customize

January 13th, 2021 by

Use what you’ve got.
Configure it to work how you want.
Create what you have in mind.
Customize as-needed.

These progressive Levels of Effort
Run from
Low LoE -> High RoI
High LoE -> Low RoI

Your Own Dog Food

January 15th, 2020 by

Eat [It] and Smile

Album cover -
By, Fair use, Link

Use what you build. Build what you use.

Get Macro to Go Micro!

January 15th, 2020 by

Start with your goals and work back to steps on the paths to getting there. Goals share common steps and apply widely to Lead funnels and paths-to-purchase.

[See Also: Get Micro to Go Macro!]