Beef Up Core Infrastructure & Workflow Tools Scale the full stack and 1st-Party audience capabilitiesStreamline Editorial and Business workflows for content and ad creation, trafficking, campaign reviews & approvalsIntegrate with CRM, MarTech, and AdTech stacks & SaaS partnersImplement standard content taxonomy, modular types, and dynamic templates across mobile, web, and social propertiesFoster adoption of flexible…
T/S had a core team of three, a concept, and initial funding when I joined. I brought detailed plans for the tech stack and approach to launch, learn and iterate rapidly. We released a live service from the concept deck in the first month. By month 3, we had anchor editorial talent and a dozen…
Industry-specific file types and leveraging previous work and workflows from yourself and others to avoid creating new one-offs Today's Small, Good Thing involved a CD with MRI images from a radiologist's office. It's labeled "For Physicians Only," and while I'm not a doctor, I've played one on IRC. The files didn't open with the default…
CRM, CMS, and Measurement technologies are fundamental for working at scale across teams, shifts, and time zones. Having this core infrastructure in place lets you focus on your differentiators and building experiences at the scale you want to operate. CRM CRM technologies are core to supporting your business. Your contacts are customers, clients, colleagues working…