Smart people build reasonable defaults into the apps and sites we use. The best defaults are presented to us at just the right time. The red squiggle's a good example. It's familiar and unambiguous. It suggests a change and lets us make it. That's a bit on-the-nose ... Familiar and unambiguous are specific parts of…
Image and Video Handling
Industry-specific file types and leveraging previous work and workflows from yourself and others to avoid creating new one-offs Today's Small, Good Thing involved a CD with MRI images from a radiologist's office. It's labeled "For Physicians Only," and while I'm not a doctor, I've played one on IRC. The files didn't open with the default…
Core Infrastructure Supporting People and Business
CRM, CMS, and Measurement technologies are fundamental for working at scale across teams, shifts, and time zones. Having this core infrastructure in place lets you focus on your differentiators and building experiences at the scale you want to operate. CRM CRM technologies are core to supporting your business. Your contacts are customers, clients, colleagues working…
Audience enrichment
Good Customer Experience Know me and show what I've bought, streamed, subscribed to and even complained about Treat your best customers like VIPs. Find more who should be VIPs, and others to level-up to top-tier status. Well-Defined if not always Straightforward We start from what you have and What you know needs attention. From there,…