We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…
Image and Video Handling
Industry-specific file types and leveraging previous work and workflows from yourself and others to avoid creating new one-offs Today's Small, Good Thing involved a CD with MRI images from a radiologist's office. It's labeled "For Physicians Only," and while I'm not a doctor, I've played one on IRC. The files didn't open with the default…
AdTech-MarTech Convergence
https://twitter.com/jamesnmcdermott/status/961444634978271232 … these approaches are becoming less and less justifiable from an ROI perspective due to the level of machine-learning investment by the big ad tech platforms. We shouldn’t, however, just turn over the keys entirely to platform partners. The strategy evolves to ensuring brands are setting appropriate conversion goals and supplementing the modeling with…
SugarCRM sorts out Customer Service
SugarCRM does a great job handling reader inquiries for parade.com. Since implementing Sugar, anytime a reader reaches out online, Sugar's helping organize and expedite responses to everything being sent. UPDATE: The folks at Sugar created a case study around our work. The "system" used to be a block box: there were some mailto links to…