Lean Agile @ Hearst

We had an Executive advocate from the outset and aligned on goals early: First priorities focused on assignment desk features for internal teams with public-facing functionality limited to assignment emails and draft assignment responses. We released a core platform in the first four weeks. The next several releases focused on streamlining assignment, review, update, and…

Image and Video Handling

Industry-specific file types and leveraging previous work and workflows from yourself and others to avoid creating new one-offs Today's Small, Good Thing involved a CD with MRI images from a radiologist's office. It's labeled "For Physicians Only," and while I'm not a doctor, I've played one on IRC. The files didn't open with the default…

AdTech-MarTech Convergence

https://twitter.com/jamesnmcdermott/status/961444634978271232 … these approaches are becoming less and less justifiable from an ROI perspective due to the level of machine-learning investment by the big ad tech platforms. We shouldn’t, however, just turn over the keys entirely to platform partners. The strategy evolves to ensuring brands are setting appropriate conversion goals and supplementing the modeling with…