Audience enrichment

Good Customer Experience Know me and show what I've bought, streamed, subscribed to and even complained about Treat your best customers like VIPs. Find more who should be VIPs, and others to level-up to top-tier status. Well-Defined if not always Straightforward We start from what you have and What you know needs attention. From there,…

Loyalty @ Retail

It's not news repeat customers yield returns on multiple levels. The last 18 months highlighted a few of these and given smart brand teams good lessons to apply over the next six quarters. Repeat customers adding directly to the top and bottom lines is good in itself. Loyal customers also Spend more overall Build MRR…

Progressive Elaboration

Progressive Elaboration: We know more today than we did yesterday. We'll know more tomorrow."New shit has come to light, man."

Communication, Success and Teams

Effective communications, enabling success, and building teams include well-worn ideas. Working these into habits can still improve yourself, your team, your organization. A consistent way to succeed is also a simple one - Tell folks what you're planning to do, do it, then let folks know what you've done. It's effective and ensures nothing gets too…