Focus on the Urgent and Important.
Quotes
embracing tradition and new oppotunities
embracing tradition and new opportunities is where execution, creativity, and everything you’ve learned about your customers applies to all new approaches across owned, earned, and paid channels
Your Own Dog Food
Get Macro to Go Micro!
Start with your goals and work back to steps on the paths to getting there. Goals share common steps and apply widely to Lead funnels and paths-to-purchase.
[See Also: Get Micro to Go Macro!]
Get Micro to Go Macro!
Get Sub-atomic with your Content-to-Commerce paths, Engagement ladders, and Lead funnels. Common steps, rungs, and points apply widely at scale.
[See Also: Go Macro to Get Micro!]
Progressive Elaboration
Progressive Elaboration: We know more today than we did yesterday. We’ll know more tomorrow.
“New shit has come to light, man.“