The short answer: Game-based outreach captures the consumer’s attention and keeps it. Games ensure the brand’s message registers in the consumer’s consciousness. Games increase the capture of email addresses and increase brand awareness.
“More than any other marketing outreach method, games encourage ongoing engagement”
— Ron Shulkin
The majority of these newly-available games date to the 1990s and early 2000s, as arcade machines both became significantly more complicated and graphically rich…In general, pressing the 5 key will insert coins, 1 and 2 will start 1 or 2 player games, and the arrow and spacebar keys will control the games themselves.