What are the top 10 questions you would put on a customer service survey?
– would you recommend us to your industry peers?
– is our service exceptional?
– what can we do to better help you?
Also note that it is not a ‘yes’/’no’ question, but that you need a score from 1 to 10. Those answering 9 or 10 are promotors. Those answering 1 to 6 are detractors. If you subtract the number of detractors from the number of promoters, you become the Net Promotor Score (NPS).
By Steve McNally
I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.