The train home after the craah

The city’s been beautiful all September. Today it was beautiful and sullen.

It’s not what happens when the market sets back but what comes after that gets people thinking.

A lot’s going on in response. An interesting time to be building a business – The market’s not there to back you so you’ve got to run lean.

There are still better ways to do things.

Technology and smart people can help.

Running lean opens eyes to possibilities not considered last year, before that. People get creative and appreciate creativity from others.

Even better than people looking for a new solution is helping them find, build and use one.

By Steve McNally

I build products, teams and business lines that blend publishing, marketing and advertising technologies for global brands and startups.